How To Make Your First Million Dollars Writing Online (Anyone Can Do This!) | Nicolas Cole
Mar 11, 2024
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Discover how Nicolas Cole went from a life-changing accident to building a $10M writing portfolio, the mindset shift needed after failure, the importance of combining creating with documenting, scaling a ghostwriting business to $2M/year, and the impact of AI on the writing industry. Learn why every entrepreneur should write, how to get clients without being salesy, and the nuances of transitioning from ghostwriting to personal writing.
Transforming into a case study accelerates growth in ghostwriting industry.
Resilience and adaptability are vital for success in writing and other pursuits.
Regular writing, data insights, and focusing on solutions drive client acquisition and business growth.
Deep dives
Accelerating Growth through Ghostwriting
Entering the ghostwriting industry can lead to rapid growth by leveraging acquired skills to secure clients. Transforming oneself into a case study can accelerate the journey, exemplified by Nicholas Cole, who built a diverse writing portfolio to over $10 million. Learning to craft multi-million dollar writing businesses entails starting with ghostwriting and scaling to courses and newsletters.
Importance of Hard Work and Resilience
Nicholas Cole's journey from aspiring NHL player to professional gamer emphasizes the importance of hard work and resilience. His shift to gaming due to an injury highlights the necessity of adapting and channeling passion into achievable pursuits. By maintaining intense focus and prioritizing goals, Cole achieved success in various endeavors through persistence.
Utilizing Writing as a Lifelong Pursuit
Writing emerged as a lifelong pursuit for Nicholas Cole following setbacks in other career paths. Recognizing the enduring nature of writing as a creative outlet, Cole found solace in its ability to transcend physical limitations. Unlike other endeavors, writing offers a lasting opportunity for self-expression and growth, positioning it as a versatile and sustainable career choice.
Significance of Consistent Action and Mindset
Consistent action, such as the Ship 30 for 30 challenge, underscores the power of regular writing as a foundation for success. By adopting a scientific approach to honing writing skills and leveraging data-driven insights, individuals can sharpen their craft and advance professionally. Recognizing and amplifying small successes, termed as signals, propels individuals towards long-term growth and client acquisition.
Providing Solutions, Not Selling
The podcast discusses the concept of providing solutions rather than selling products or services. It highlights how identifying a problem someone has and offering valuable insights to solve it can naturally lead to business opportunities. The example of a plumber noticing a flooding issue in someone's bathroom and proposing a solution without explicitly selling anything illustrates this approach. By focusing on educating people about their problems and demonstrating expertise in solving them, individuals can organically attract clients without using traditional sales tactics.
Recognizing Market Patterns and Scaling
The episode explores the importance of recognizing market patterns and leveraging them to scale a business effectively. The speaker shares insights from their experience in the ghostwriting industry where they identified their target client as the founder of a series A, B-ish startup. By consistently engaging with this specific demographic, they honed their pitch and closed a high percentage of sales. This iterative process of analyzing client responses, refining strategies, and scaling teams based on successful patterns contributed to rapid growth and market domination. Additionally, the speaker emphasizes the significance of continuous learning, reflection, and journaling to adapt to evolving market dynamics and sustain business success.
Sponsors:
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Watch next- https://youtu.be/Zj6SRdGAr3s
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Timestamps
02:09 Nicolas’ life changing discovery after his accident.
09:43 The mindset to pivot into another path after failure.
11:41 How he gamified his journey to building his $10M writing portfolio.
19:03 Why you must combine creating with documenting (Synthesizing)
27:54 Why every entrepreneur should write
30:47 The mindset catalyst that took Nicolas from $3k/month to $20k/month.
34:54 What does ghostwriting really entail?
39:58 How to check for signals and use data to scale your business.
48:05 The hard truth about scaling your ghostwriting business to $1M/year
50:24 How to get clients without being salesy.
56:56 How to pick your niche in ghostwriting.
1:03:16 Why Ghostwriting is the ultimate writing career.
1:05:51 Full breakdown Cole scaled his ghostwriting agency to $2M/year in 18 months.
1:09:04 How would AI impact the writing industry?
1:10:44 2 reasons Nicolas left his $2M ghostwriting agency (Travis Scott example)
1:15:19 How to pivot from Ghostwriting to creating on your own.
About the episode
At 15 years old, Nicolas fractured his spine while playing hockey, ending his dreams of playing in the NHL. So he started trying different things from competitive gaming to body building until he finally decided to focus on writing. He made $20k in his first month writing and went on to scale his first ghostwriting agency to $2M/year in just 18 months.
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