Modern Startup Marketing cover image

Modern Startup Marketing

142 - Answering The Top 15 Questions I Get With Nick Bennett, Sr. Director of ELG & Evangelism at Airmeet

Mar 6, 2023
25:03

A bit of a different flavor for this episode, I wanted to share answers to the top 15 questions I get in a kind of rapid-fire model.

I asked Nick Bennett to join me for this episode, Nick is the Sr. Director of ELG & Evangelism at Airmeet (Series B startup). He’s also host of the podcast "The Anonymous Marketer." Prior, Nick was the Director of Evangelism and Customer Marketing at Alyce (Series B startup).

I’ve known Nick for a while, he's always sharing useful content on LinkedIn, he's always trying to be super helpful, and thinking about startup trends and how they’re shaping the future of marketing and customer marketing. 

Here are the Top 15 Questions we cover:

1. I get this question all the time: We’ve been so focused on growing our sales team. Is it OK to delay marketing?

2. We have multiple target buyers and influencers that would champion our product. Who should we focus on with our marketing efforts?

3. Our growth has plateaued. What are some fresh ideas for where we can focus our marketing efforts?

4. What’s a week in the life of a solopreneur like you?

5. How’d you launch a successful podcast?

6. I’m a startup. What should be the profile of my first marketing hire?

7. What are my options for hiring my first marketing hire in 2023?

8. Where do most people go wrong when they develop their marketing strategy?

9. Why are my social media posts not engaging my target audience?

10. What’s the most important thing to focus on when it comes to content marketing?

11. What are some important questions to ask my customers in VoC research that I might be forgetting?

12. What do startups typically get wrong with their website?

13. What do startups typically get wrong with their marketing plans?

14. What is something that startups don’t leverage as much as they should?

15. How do I know if I have a really good Marketing Strategy planned for 2023?

Here's the article I mention how to organize your early stage SaaS marketing org in question 6.


Find Nick here www.tacknetwork.com or here www.tackgtm.com


For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!


And whenever you’re ready, there are 3 ways I can help you:

1. Startup marketing strategy, execution and advising, I'm like your fractional head of marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com


2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba


3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov


You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov


Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode