GeekWire How Companies Are Really Using AI, with AWS VP Francessca Vasquez
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Jul 19, 2025 Francessca Vasquez, VP at Amazon Web Services, leads AI innovation efforts at AWS and brings insight into AI's real-world impact. She discusses how businesses are using generative and agentic AI, the hurdles they face, and effective strategies for integrating AI solutions. Topics include the establishment of AWS’s Generative AI Innovation Center to support organizations lacking data science skills and the transformative effects of AI in industries like sports and finance. Vasquez also emphasizes the need for companies to adapt to AI trends for future success.
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Rapid Pace of AI Innovation
- The pace of innovation from AI to generative and agentic AI is faster than ever seen before.
- This rapid advancement will make it difficult to predict technology landscape in 12 to 18 months.
PGA Tour's AI-Powered Commentary
- The PGA Tour uses generative AI agents for real-time commentary and fan engagement during events.
- Their system captures millions of data points daily to enhance the fan experience digitally and globally.
Formula One's AI for Efficiency
- Formula One leveraged agentic AI to drastically reduce troubleshooting time from weeks to hours.
- AI agents help with summarization, communication, and knowledge transfer among staff and fans digitally.