Voices of VR #1698: Immersive Exhibition Lessons Learned from Undershed’s First Year with Amy Rose
Dec 7, 2025
In this engaging conversation, Amy Rose, Curator at Undershed and former artist from Anagram, shares insights from the gallery's inaugural year. She discusses the creative layout designed to welcome visitors and her extensive research shaping the gallery's spirit. Amy emphasizes the concept of 'liveness,' inviting audience memories into immersive experiences, and the importance of gentle debriefs post-exhibition. She also highlights the role of participation in exploration and building community through experiential art.
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Make Expectations Plain
- Tell visitors plainly what will happen and avoid hype or jargon so newcomers can prepare.
- Use a clear "what to expect" section and simple language on your website to lower anxiety and increase attendance.
Care Over Cool In Visitor Experience
- Interactive work requires audience care unlike white-cube galleries where art sits untouched.
- Greeting tone, onboarding space, and staff warmth determine whether participatory pieces land with visitors.
Increase Run Length For Low-Throughput Work
- Run longer runs for tech-heavy or low-throughput pieces so the effort and staffing make financial and audience sense.
- For short-capacity works (e.g., three people per half hour) extend exhibition length to recoup costs and build buzz.
