⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn & setting up the environment 🗄

A couple of weeks ago, we released an episode on measuring iOS post-ATT performance using spreadsheet-based MMM. 

Since we’ve received a lot of interest around the topic, we decided to release a “how-to” series to assess iOS performance by implementing Facebook’s open source code, Robyn. If you got started with a basic spreadsheet based model, this is a great next step to refining the media mix model through a more sophisticated code-based system.

Today’s episode is part 1 in the series - Introducing Robyn & setting up the environment.

We have a Youtube video linked in the show notes that will take you through the entire process of setting up Robyn in just a few minutes.

The Youtube video is here: https://youtu.be/3RnDfC1usZc

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/facebook-robyn-mmm-setup/
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Note:
Mobile Growth Lab
We launched the Mobile Growth Lab this week - over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. Our first session kicked off on Tuesday - and while the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com