Mental Selling: The Sales Performance Podcast Building Global Sales Teams with Gearoid Cox
Sales success isn’t just about hitting numbers. It’s about equipping people with the right mindset, tools, and support to thrive.
Gearoid Cox, founder and CEO of SalesPipeline shares how sales leaders can move beyond one-time onboarding and build a culture of continuous training, appreciation, and intentional leadership. He explores why top performers benefit from revisiting fundamentals, how small teams can maximize limited training budgets, and why appreciation is the hidden fuel that drives motivation and long-term results.
With years of experience leading global sales teams and now helping companies scale through outsourced and fractional sales leadership, Gearoid has seen firsthand what today’s top sales talent really needs. He unpacks how flexibility, supportive leadership, and the right tools create stronger, more engaged teams, and why listening to your people is often the simplest but most overlooked leadership advantage.
In this episode, you’ll learn:
- Training Beyond Onboarding: Why continuous learning gives sales teams a competitive edge long after the first 90 days.
- Appreciation as a Mindset: How practicing gratitude transforms sales conversations, boosts motivation, and strengthens team culture.
- Leading with Consistency: Why leaders who stay in tune with their teams drive stronger performance and long-term growth.
- Building Global Sales Teams: Today’s top talents really want flexibility, the right tools, and leadership that listens.
Resources:
- Gearoid Cox’s LinkedIn: https://www.linkedin.com/in/gearoid-cox-b20b73104/
- Learn more about SalesPipeline: https://sales-pipeline.io/
Jump into the conversation:
(00:00) Meet Gearoid Cox
(02:03) Training beyond onboarding
(04:43) The importance of continuous training
(11:46) Appreciation in sales
(18:03) The new era of global sales talent
(18:44) Building distributed teams
(27:34) Misconceptions and market trends