THE FYX 192: The Two-Degree Shift: Why Strategic Direction Beats Hustle Culture with Mike Crowson

Feb 27, 2025

01:30:03

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Mike Crowson takes us on his raw, unfiltered journey from bodybuilding dreams to building multiple 7-figure businesses. But this isn't your typical "hustle harder" pep talk – it's the strategic reality check we all need. In this value-packed conversation we dive into:

• Why working smarter > working harder (and the crucial difference)

• The real reason most entrepreneurs plateau (it's not what you think!)

• How to create genuine connections that actually convert to clients

• The power of narrowing your focus to exponentially scale your impact

The Entrepreneurial Reality Check

• "It's really hard. And to have light on the direction to go is what people want more than anything."

• Real entrepreneurs don't want success handed to them – they just need confidence their hard work is going in the right direction

• Most people don't quit because of work ethic – they quit because they're going hard in the wrong direction

• Two degrees of correction early can prevent miles of wasted effort later

The Journey from Gym to Business Empire

• Started as a bodybuilder, personal trainer, and fitness model in NYC

• Launched Rise Supplements (now worth high nine figures)