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The Marketing Scientists
Making an impact with your brand with Sujani Dwarak (Thumbtack)
Jun 14, 2024
33:47
Today's guest is Sujani Dwarak.
Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj:
- You don't need fancy shoots and budgets to make an impact with a brand.
- How to avoid false accuracy in marketing measurement.
- How to measure brands' impact with incrementality testing.
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