Making an impact with your brand with Sujani Dwarak (Thumbtack)

Today's guest is Sujani Dwarak. 

Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: 

• You don't need fancy shoots and budgets to make an impact with a brand. 
• How to avoid false accuracy in marketing measurement. 
• How to measure brands' impact with incrementality testing.