Why Luke Tobin spends $10,000 a month on his personal brand

A creator who transparently admits to investing upwards of $10k a month to fuel his personal brand.

A serial entrepreneur with 22 years of experience and 3 exits across 3 different industries.

Luke Tobin isn't just posting about business, he's actively buying and building it through the Unusual Group.

In this conversation, Luke breaks down the "Eye of the Storm" philosophy: why the founder must be the energy center that drags people into their orbit, and why he lives by the mantra that "new revenue fixes all problems."

We discuss the harsh reality of the agency business model (including why the average agency loses 40% of its revenue annually to churn), the rise of the "Anti-Sell" in a world where everyone is pitching, and his honest take on LinkedIn's new "Boost" feature.

We also cover why he believes you should "delegate to elevate," how he manages a team of video editors across London and Portugal, and why he wishes he started his personal brand in 2010 instead of waiting until two years ago.

If you are an agency owner hitting a glass ceiling, or a founder trying to decide if you should focus on sales or operations, this episode is your blueprint.

Connect with Luke: https://www.linkedin.com/in/luketobin/

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