Successful entrepreneurs carry with them an intense, often delusional, level of self-belief.

It’s essential to the recipe. In any case, there will come the point where that self-belief is put to the test. Be it through a bold claim, a big moment, or whatever.

There is a time when what you say now must be backed up with your actions.

Alex Rossman talks about such a moment when landing his first huge client: the San Diego Chargers. Since then he’s landed customers like Nike, Bose, Airbnb, and more.

We talk about how to land massive clients, how to find your target audience, and more!

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Show Notes:

(02:22) - Persistence and finding reasons to persevere

(19:36) - How to create customer profiles, customer segmentation, and top 3 channels to do social media ads

(29:11) - What you can do to pull customers like Nike, Airbnb, and Orange Theory

(49:46) - Writing music and owning a lil piggy

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Links:

* rossmanmedia.com

* @rossylive

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Quotes I Enjoyed

“If you’re not growing, you’re dying”

“Say what you’re gonna do, do it, and provide great results.”

“The best thing you can do is travel, experience new things, try new foods, meet new people”

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If you liked the episode, subscribe for more!

Let’s chat: reach me at armand@playhardpodcast.com

Human and Planet Health Solutions with Rob Herring