How many times have you been hungry - hangry, even! – and stuck somewhere with no snacks? Worse, perhaps there’s food laying around but it’s not even something you want to actually consume, but you have no other options, so there go those neon orange Cheezy Ballz down the hatch.

Rachel Drori was stuck between a stale cake and a hard place, dreaming of fruit and veggie-based foods that would be nutritious and convenient for busy folks like herself. After scouring the market and finding the same tired protein bars, she finally decided to create the product she wanted for herself. That dream became Daily Harvest, a direct-to-consumer service that delivers fresh produce perfectly portioned to create your own smoothies, bowls and bites, providing your body with the best support to tackle your boss babe goals.

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Big Ideas

No matter the bells and whistles, the core use for the product must be functionally successful in order to ensure return customers! [06:06]

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From Cookies to Kale: Rachel Drori of Daily Harvest