Marketing Powerups

Brendan Hufford's Content IP Framework that Drove $134k Worth of Monthly Traffic

May 12, 2023

43:37

If you want to rank a piece of content for SEO, you’d usually do keyword research to figure out what phrases you want to rank for. Brendan Hufford, Founder of Growth Sprints, says that no longer works.

Today, he explains why that's the case. Brendan also shares the Content IP Framework that will help you rank higher on AI-powered search results pages.

In this Marketing Powerups episode, you'll learn:

The four parts of Brendan’s growth methodology.
How to drive a ton of qualified signups using the Content IP framework.
The process behind Brendan’s growth sprint process.
How being prolific can give you a leg up in your career.

🏆 Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Brendan Hufford's Content IP Framework: https://marketingpowerups.com/018

🎉 About Brendan Hufford

Brendan Hufford is a seasoned marketer, Founder of Growth Sprints, and creator of the Content IP framework. Prior to his marketing career, he worked as a teacher, which has helped him approach marketing as a form of education. Brendan is known for being prolific in his content creation, having completed a 100 Days of SEO project where he created one blog post, one YouTube video, and one podcast episode every weekday for 20 weeks. This project helped him land his next job and still drives people to his courses on SEO for the rest of us.

🕰️ Timestamps and transcript

[00:00:00] Brendan Hufford's Content IP Framework and Growth Methodology
[00:01:01] Content IP Framework: A New Approach for SEO Content Strategy
[00:04:50] Discussing the Content IP Framework and Its Influence on Marketing
[00:11:39] Creating Intellectual Property Around Customer Problems
[00:13:24] 42 Agency Helps B2B SaaS Companies Build Predictable Revenue Engines
[00:14:06] Exploring Dark Social and Content IP Framework
[00:14:27] Content IP Framework - A Superpower Strategy for SEO and Business Growth
[00:20:51] Name Your Problem: The Power of Creating a Shared Language for Your Brand
[00:27:50] Content IP: A Content Marketing Strategy by Brendan Hufford
[00:33:32] Effective Content Strategies for SEO and Investment in Content IP
[00:37:25] How Teaching and Producing Loads of Content Can Level Up Your Marketing Career

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