

Episode 285: Klutch Sports Founder and CEO Rich Paul
Jun 24, 2025
Rich Paul, the Founder and CEO of Klutch Sports Group, represents top NBA stars like LeBron James. He shares insights on his journey in sports representation, emphasizing the importance of relationship-building and authenticity. Rich discusses navigating complex contract negotiations, highlighting trust and collaboration with clients. He reflects on valuable lessons learned from failures and stresses the significance of self-awareness in business. With a wealth of experience, Rich offers a masterclass on effective leadership and fostering genuine connections in the competitive world of sports.
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Early Dealmaking and LeBron Connection
- Rich Paul started as a young dealmaker selling throwback jerseys in Cleveland.
- His early connection with LeBron James began from shared passion and authentic education on basketball gear.
Build Authentic Trust
- Become a person others want to have a relationship with by developing genuine expertise and passion.
- Cultivate trust by being authentic and adding value without a hidden agenda.
Excel in Your Current Role
- Focus on what your role is today and excel at it without expecting immediate rewards.
- Being a great listener and add value quietly can earn you future influence and decision-making power.