The Fitness Marketing Agency Podcast 25-Year-Old Successful Gym Owner: “One Of The Biggest Things I've Always Done Has Been Very Willing To Seek Help”
Dec 20, 2023
52:47
In a world where every client counts, Sean McKirdy, the owner of Elevate98, shares invaluable insights into building a successful fitness business. With over 180 recurring monthly clients, Sean unveils exactly how he got there and what he is doing now to take it to the next level. Dive into the nuances of owning a small group training facility that prioritises personalised attention, where four-to-one coaching fosters a holistic approach to fitness. Sean reveals the power of seeking guidance, investing in education, and embracing humility as pillars of success. We delve into the challenges of marketing, loyalty, and understanding the psychology of clients, all while demystifying the resistance between marketing and sales. Discover how empathy, genuine connection, and a passion for making a difference fuel Sean’s journey, inspiring others to redefine success in the fitness industry. Key Highlights:
- Sean’s relentless pursuit of knowledge: Seeking guidance, investing in education, and learning from others in the industry
- Challenges of loyalty and undercharging: Addressing the complexities of member retention and pricing structures
- Overcoming marketing hurdles: Insights into failed attempts at DIY marketing and the importance of consistent, impactful strategies
- Understanding buyer psychology: Navigating various buyer personas and tailoring approaches to meet diverse needs
- The impact of sales and genuine intent: How fear of sales inhibits creating a real impact in the fitness industry