This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.

In this episode we discuss:

What moved Desiree to create Hyper Skin
How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
How she was able to partner with Sephora to get Hyper Skin in stores
What was her marketing process when she launched her product & the strategy behind focusing on only one product
The supply chain issues that come with being self funded and having a partnership like Sephora + much more..

This episode is brought to you by

Gusto

As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp.

Links mentioned in this episode

Gethyperskin.com

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