The Athletic NBA Daily SPECIAL No Free Lunch feed drop: The Secret to Building Kevin Durant's Empire w/ Rich Kleiman
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Jul 30, 2025 
Rich Kleiman, a multi-hyphenate entrepreneur and Kevin Durant's business partner, shares his captivating journey from a bookie and music manager to a key figure in sports management. He highlights the importance of authenticity and relationship-building in achieving success. The conversation explores crafting a personal brand in sports, the evolution of Boardroom, and the dynamic partnership with Durant, showcasing how mentorship and genuine connections can shape careers beyond the court.
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Early Hustle Shapes Entrepreneur
- Rich Kleiman started hustling as a bookie and DJ manager in New York, shaping his entrepreneurial spirit early on.
- This hustle taught him business fundamentals and how to navigate various social circles confidently.
Build Genuine Relationships
- Build relationships by genuinely connecting without immediate transactions.
- Focus on adding value and cultivating trust for long-term mutual benefit.
Music Industry Networking
- Rich managed DJs and artists, leveraging music industry events to expand his network and opportunities.
- He often moved confidently around rooms, which helped him break into new circles.