151) #DigitalGrowthJourneys: How Marketing Can Lead Your Digital Growth Journey

In a world that’s changed so much in the past couple of years, one change is good news for those invested in digital growth:

Marketers are finally getting a seat at the table and being seen as proactive strategic partners.

Today’s guest, Patrick McCarthy, SVP, Head of North America Marketing and MarTech at City National Bank, has seen that change first-hand in his digital growth journey, which he joins the show today to share.

In this episode, we discuss:

- How marketers can be a proactive partner

- The buy-in and change management needed to pull of digital growth

- How marketers need to respond to impending cookiepocolypse

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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