The Great Outdoors, Tech-Enabled: AllTrails CEO Ron Schneidermann
Feb 28, 2022
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In this episode, Ron Schneidermann, CEO of AllTrails, discusses the journey of the most trusted outdoors platform. He talks about discovering AllTrails, finding the right investor, exploring the app's functionality, and the global availability of outdoor activities.
AllTrails aims to promote inclusivity and accessibility by providing information and confidence to explore the outdoors, unlocking the holistic health benefits of spending time outside.
Strategic partnerships with investors like Spectrum Equity and Permira have helped AllTrails think bigger, unlock new growth opportunities, and expand globally.
Deep dives
The Vision and Mission of All Trails
All Trails is a free app and website that connects people to nature by helping them find great trails around the world. The app aims to promote inclusivity and accessibility, focusing on new entrants and providing information and confidence to explore the outdoors. The goal is to unlock the holistic health benefits that come from spending time outside, including physical, mental, and emotional well-being.
The Growth Potential of All Trails
All Trails has experienced significant growth, particularly during the COVID-19 pandemic, as more people sought outdoor activities. The company has seen strong retention rates and conversions to their premium subscription service, All Trails Pro. They have a diverse user base across various regions, with California being their largest state. All Trails aims to continue expanding globally, tapping into the expertise of their investors and leveraging their network to reach hundreds of millions of people worldwide.
Strategic Partnerships and Investor Support
All Trails has formed strategic partnerships with investors, such as Spectrum Equity and Permira, who provide guidance, expertise, and a shared vision for responsible outdoor stewardship. These investors have helped All Trails think bigger and unlock new growth opportunities. The partnerships have allowed the company to maintain control and achieve their goals without losing their collaborative and supportive board structure. The recent funding from Permira provides the opportunity to further accelerate growth, tap into a global network, and expand their offerings.
In this episode we chat with Ron Schneidermann, the CEO of AllTrails, which is the most trusted and used outdoors platform in the world. The Company is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 40 million people worldwide.
AllTrails has raised over $225 million in funding and is backed by Permira, Spectrum Equity, and others.
Prior to joining the Company as COO in 2015, Ron was the Head of Growth at Yelp and before that was Co-founder and CMO of Liftopia. He began his career as a business consultant with Accenture.
We hope you enjoy the show.
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