Why You Need "Owned" Channels Now More Than Ever (with Jeremy Horowitz)

Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares:

• Why owned channels are so important right now.
• How to build hype ahead of a product launch.
• How to use lead magnets right now if people aren’t buying.
• His playbook for text message marketing.

Show Notes & Links:

• [3:01] What are the owned channels ecommerce brands should be leveraging?
• [8:59] What happens when Kim Kardashian shares your products on Snapchat?
• [12:05] A playbook for product launches.
• [18:02] A great example of how ClassPass has pivoted right now.
• [23:46] His SMS playbook including building your list and the right way to do SMS.
• [25:41] 98% of texts are read in the first 3 minutes of being received.
• [30:24] Why the most effective way to build your list is not a discount.
• [33:13] How to use a launch as an opportunity to build your SMS list.
• The Ecommerce Marketing Show Home
• Messenger Mastermind (Jeremy’s Podcast)
• The 5 Game-Changing Marketing Lessons Scaling 8 Figure Brands
• Get in touch with Jeremy!
• Dave Gerhardt on Twitter