Higgle: The B2B Sales Club Multi-Channel Strategies, AI Integration, and the Revival of Cold Calling with Haris Halkic
Sep 30, 2024
32:02
The guest for this episode is Haris Halkic, a tech sales professional and LinkedIn content creator from Germany. With five years of experience as an account executive across various companies, he now runs the SalesDaily newsletter, providing sales resources and insights to its subscribers
He explains revolutionary B2B sales strategies today, focusing on a multi-channel approach that combines LinkedIn, cold calling, and emails. We discuss the integration of AI tools to streamline sales processes, the resurgence of cold calling, and the importance of personalized outreach methods.
Topics covered during this episode include:
- How AI tools for note taking and call analysis enhance sales productivity.
- Why cold calling is resurging post-pandemic within multi-channel strategies.
- How training, dedication, and flexible scripts are vital for successful cold calling.
- Why large enterprise sales organizations benefit more from cold calling than mid-market suppliers.
- How engaging prospects on LinkedIn through meaningful comments can build relationships.
- Why modern sales trends emphasize genuine human connections amidst AI proliferation.
- How creativity in outreach, like using LinkedIn voice notes and short introduction videos, can be impactful.
- Why many sales reps are reluctant to adopt basic yet effective sales tactics.
- How digital sales rooms and AI tools aid in streamlining the sales process.
- Why some enterprises restrict AI note takers due to data protection concerns.
- How top sales performers prioritize revenue-generating activities and say no to non-essential tasks.
- How personalized outreach methods, such as leaving voicemails, improve email open rates.
- How the transition from corporate roles to the creator economy helps salespeople discover innovative tactics.
- How remote settings challenge traditional sales training and support.
- Why young sellers need increased training and support to adapt to the current sales environment.
Haris Halkic on LinkedIn: https://www.linkedin.com/in/haris-halkic/