Round Table China

The outdoor leisure boom

8 snips
May 14, 2025
The outdoor leisure movement is booming in China, reshaping urban lifestyles and spending habits. Cycling culture is evolving with tech innovations, fostering a vibrant community of cyclists. Surprisingly, outdoor hobbies like jogging are not as inexpensive as they seem, highlighting hidden costs. The accessibility of gear and government support drives the outdoor revolution, engaging all ages. Social media is influencing fashion trends, blending outdoor gear with everyday wear, promoting self-expression and individuality in outdoor aesthetics.
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INSIGHT

Rapid Growth of Outdoor Market

  • China's outdoor market ballooned from about 9 billion USD in 2019 to nearly 14 billion USD expected in 2024.
  • Nearly half of Chinese consumers spend between $140 and $700 annually on outdoor activities, showing broad market engagement.
ANECDOTE

Cycling Craze in Beijing

  • Chaoyang district residents rode shared bikes for 370 million kilometers in a year, enough for multiple Earth and moon trips.
  • This illustrates passionate cycling culture and widespread outdoor engagement in Beijing.
ADVICE

Invest in Gear for Serious Activity

  • Serious cyclists and hikers tend to invest heavily in specialized gear for safety and performance.
  • Jogging also demands weather-appropriate clothing and accessories, making it costlier than expected.
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