The future of the NBA | Part I, the media with Ben Aronson

Media executive and friend of the show Ben Aronson joins Jarod Hector and David Thorpe to discuss NBA fan consumption habits, ratings and revenue, the current state of media coverage, and why Gen Z watches less sports. They also explore the future of NBA viewership, potential solutions for declining viewership, the concept of an age limit tournament, challenges faced by the NBA, and the disconnect between fan perception and player desires.