This week, I am joined by Andrea Popova, the CEO of CPGD, the consumer packaged goods directory & weekly newsletter that curates resources and content for brand builders!

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Topics Discussed:

Andrea's background (professional & personal) grew
What CPGD is
The path that led her to CPGD
The importance of thinking about your childhood interests
Andrea’s performance & acting background
About STFU, Andrea’s agency
Going back to a 9-5 after being full-time with her side hustle
The joy of working a corporate life while building your side hustle
How Andrea thinks of innovation & bringing new ideas to CPGD
How she balances her day
Andrea’s advice for anyone starting to post online
The value of the internet: increase your surface area of luck
The story of how Andrea got put in touch with the CPGD founder
Andrea’s POV of the future of the CPG industry

& more!

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Andrea's recommendations:

- 4AM Skin

- Beeya Wellness

- Inito Fertility Tracker (Hormone Tracking App)

- @indieCPG

Ana's recommendation:

- Phoebe Lovatt, journalist & entrepreneur

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Connect with Andrea & CPGD:

CPGD: ⁠https://www.cpgd.xyz/

STFU:

Sign up for the CPGD newsletter: https://www.cpgd.xyz/subscribe

IG: @andiepopova & @cpgd.xyz

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Connect with me!

Check out Theory & Practice: ⁠⁠⁠https://www.theorynpractice.com/⁠⁠⁠

IG - ⁠⁠⁠@theoryxpractice_⁠ & ⁠@anacordera⁠

Tik Tok - ⁠⁠⁠@theorynpractice⁠⁠⁠

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Thank you for listening!! <3

29 | Andrea Popova, CEO of CPGD: Put Yourself Out There (On the Internet)