Business By The Books with Danielle Hayden The Confidence Formula: Balancing Intuition + Data in Your Business Numbers with Serena Waller of The Dande Agency – Ep. 240
Ever heard the phrase "know your numbers" and thought, okay…but what does that actually mean? In this episode, Danielle sits down with client and entrepreneur Serena Waller, founder of The Dande Agency, to talk about how truly understanding her numbers transformed the way she runs her business.
Serena gets real about the ups, downs, and unexpected turns of entrepreneurship—like losing a corporate job at seven months pregnant, launching her own agency, and growing it over the past ten years into a thriving business that now supports a full team.
Key Takeaways:
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Clarity Creates Confidence: Serena shares how shifting from confusion to clarity with her finances gave her the ability to make calm, strategic decisions in her business.
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The Right Support Team Matters: Finding a bookkeeping and accounting team who actually listened and provided her with timely numbers while communicating what they mean changed the game for her and her business.
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Numbers and Intuition Go Hand in Hand: Serena explains how she balances gut instincts with financial data to steer her business forward.
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Growth Requires a Mindset Shift: Hiring a team and stepping into the visionary role required Serena to let go of old ways of working and embrace new levels of leadership.
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Financial Knowledge Equals Freedom: Knowing her numbers didn't just improve her bottom line, it gave Serena peace of mind and the confidence to make decisions and take calculated risks.
Topics Discussed:
(00:00) Intro: How Knowing Your Numbers Creates Calm and Clarity
(00:34) Serena's Journey Into Entrepreneurship & Her Work Now
(04:35) Struggles with Early Financial Management & Finding the Right Money Team
(08:22) How Kickstart Helped Serena Understand and Know Her Numbers
(10:49) Balancing Gut Feelings with Data
(13:23) Building Confidence as a CEO
(14:23) Rate and Review Break
(14:36) Hiring Decisions & Leadership Growth and Mindset
(18:01) Using Your Numbers to Read Trends & Forecast for the Future
(22:17) Deciding Whether or Not to DIY Bookkeeping
(25:13) What's Next for Serena and The Dande Agency
(28:26) Serena's Major Piece of Business Advice for Entrepreneurs
(30:10) Outro: Like, share, and subscribe!
Connect with Serena:
The Dande Agency Website | https://www.dandeagency.com/
Follow The Dande Agency on Instagram | @dandeagency
Book a Call with Kickstart Accounting, Inc.:
https://kickstartaccountinginc.com/book-a-call/
Connect with Kickstart Accounting, Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting