When you think about some of the most disruptive brands on the New York fashion scene over the last decade (Telfar, Luar, Area) and the most legendary parties (Heaven by Marc Jacobs’s surprise Deftones concert, for example), they all have something in common: Gia Kuan Consulting was working behind the scenes and front of house to make the magic happen. This week, Alyssa sits down with publicist extraordinaire Gia Kuan to learn all about how she became one of the most sought-after ladies in the world of fashion and beauty comms, which is a “people” business at its core. Tune in for a fascinating conversation about Gia’s international upbringing, when she took early style inspiration from The Jetsons and Sailor Moon; how being a teenage mallrat was her first exposure to the fashion industry; how working in hospitality and nightlife in college were training grounds for working the door at fashion events and having grace under pressure; her first PR job at Comme des Garçons; why working with emerging brands at Dover Street Market as their de facto PR was so inspiring; why she sees her agency as a matchmaking business; why subcultures are alive and well if you know where to look and are curious enough; how her obsession with youth culture and pop culture inform her work; the joys of working with your friends, and with people or brands that are different from what’s already out there; why guest list curation is an art; how to stay nimble in a communications industry that changes all the time, and much more.

This episode was recorded in the podcast studio at The SQ @ 205 Hudson.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

In the People Business (w/ Gia Kuan)