Charles Duhigg on How Silicon Valley Learned to Lobby
Nov 17, 2024
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Charles Duhigg, a Pulitzer Prize-winning journalist and author of 'Super Communicators,' delves into the shifting landscape of Silicon Valley's political influence. He reveals how Airbnb rallied grassroots support during regulatory threats and discusses the crypto industry's rise in political power. Additionally, Duhigg examines AI’s competitive dynamics amidst growing safety concerns and the ethical implications of lobbying. The conversation highlights the tension between Silicon Valley's utopian ideals and profit-driven motives.
Airbnb effectively transformed a political challenge into a victory by mobilizing community support through strategic grassroots campaigning and engagement.
The crypto industry's evolution into a political force involves hiring strategists to cultivate voter influence and counteract anti-crypto narratives through targeted campaigns.
Deep dives
The Evolution of Silicon Valley's Political Involvement
Silicon Valley historically viewed itself as detached from politics, perceiving tech as a realm for the intelligent, dismissing politics as trivial. This changed around 2010 with the rise of the sharing economy, as companies like Uber and Airbnb entered industries subject to significant regulations. The realization that politicians could directly impact their operations led these companies to shift their focus toward political engagement, culminating in strategic hiring of political experts like Chris Lehane. His insights propelled companies to recognize the importance of organizing voters as a means of influencing electoral outcomes.
Airbnb's Strategic Response to Political Threats
When faced with Proposition F, which aimed to limit its operations in San Francisco, Airbnb, under Chris Lehane's guidance, transformed a political crisis into an opportunity. Lehane mobilized Airbnb hosts as a collective voting bloc, engaging them in a grassroots campaign that emphasized their contributions to local communities. This involved recruiting campaign veterans and incentivizing Airbnb users to advocate for the company, effectively expanding their network of support. Ultimately, Airbnb spent significantly to oppose the proposition, resulting in a decisive victory that secured its future in San Francisco.
The Rise of the Crypto Voter and Political Strategy
The crypto industry, previously fraught with internal disputes, saw a transformation as it began hiring political strategists like Chris Lehane to cultivate what they termed the 'crypto voter.' This involved identifying potential supporters and mobilizing them to influence political candidates, establishing a clear expectation of alignment with crypto interests. Tactics included significant financial investment in attack ads against politicians perceived as anti-crypto, thereby sending a strong message across the political landscape. The strategy successfully altered narratives around crypto, fostering pro-crypto sentiment among candidates and lawmakers through both fear and support mobilization.
Campaign contributions are just table stakes for companies trying to make legislation in their favor.
Charles Duhigg is a Pulitzer Prize winning journalist, and the author of Supercommunicators and The Power of Habit. Mary Long caught up with Duhigg to talk about his latest article in The New Yorker. They discuss:
- How Airbnb mobilized voters in San Francisco.
- The battle to regulate artificial intelligence.
- How the crypto industry is building political power.