Finding Your Brand Archetype

Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast.

About Jane McCarthy

Jane McCarthy works with companies to define their foundational brand strategy. Collaborating with entrepreneurs and marketing teams, she helps clarify a brand’s essential archetype, core motivation, and intended customer impact. Bringing her 15 years of advertising experience to the table, she inspires strategic brand blueprints that are both authentic to who companies really are as well as ultra-compelling to customers. Along with her sister and business partner Kate McAndrew, Jane is co-author of the new book The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand.

From the Show

What brand has made Jane smile recently? Jane loves the Starface pimple patches she sees out and about. “That's a great example of branding.”

Connect with Jane on LinkedIn and the Goddess Office website.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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