In a snack-sized edition, SportsPro editor-at-large Eoin Connolly revisits a conversation at SportAccord in Bangkok with magazine editor Michael Long and Patrick Nally, the founder and president of the International Federation of Match Poker.
Nally, widely regarded as a sports marketing pioneer for his work with the likes of Fifa, the Rugby World Cup and world athletics' IAAF, reflects on his decision to begin again and build a new pastime from the ground up. He discusses the challenges of bringing a young organisation into the world of sports politics, his excitement at the potential of match poker, and how new sports will fare in a changing federation environment.
