Episode 7 - Jeffery Crabb, CEO | Diamond C

On Episode 7 of the Hearts Not Heads Podcast, Garry Ridge and Davin Salvagno sit down with Jeffery Crabb, CEO of Diamond C.

About Diamond C
Diamond C is a  family owned and operated company that operates based on traditional family morals, including honesty, respect, humbleness, and pure integrity. They offer a robust lineup of premium trailers– ranging from car haulers and dump trailers all the way to heavy duty equipment, tilt, flatbed gooseneck, and step deck models, distributed through a vast network of over 100 Dealer Partners strategically placed throughout North America. 

38 years ago Kim & Mike Crabb, a young East Texas couple embarked on a journey that at the time was merely a means to put food on the table for their growing family. Unbeknownst to them, their nature would have an endless impact on the business they would create. Kim had worked for a local trailer manufacturer that ultimately went out of business leaving customers without product and workers without a job. With Kim’s heart and desire to positively impact people, she embraced Mike’s idea to start their own trailer business.  Mike’s construction and auto/body background, combined with his grit, knack for quality and resolve to improve customer experience through innovation, quickly set the stage for Diamond C to become a bold brand about much more than just building trailers. Today, Diamond C is still a family owned and operated company in Mt. Pleasant, TX .

About Heartcount™
Heartcount™ is a cutting edge employee experience platform that helps leaders recognize the hearts and wellbeing of their people on a weekly basis, so that they can build cultures where people feel see, heard, and valued, know that they matter, and know that they belong. Learn more at Heartcount.com

Garry Ridge is the former 25 year CEO, and Chairman Emeritus of the WD-40 Company where he build one of the most highly engaged workforces in the world. He is known as The Culture Coach, the founder of The Learning Moment, and serves as an executive coach to many CEOS throughout the World. His new book Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company releases in March 2025.

Davin Salvagno is a bestselling author, inspirational speaker, and the cofounder of PurposePoint and The Purpose Summit, which brings hundreds of purpose-driven, people-focused leaders from around the world together each year. His new book Thieves of Purpose: Overcoming the 12 Mindsets Robbing You of Your Potentialreleases in February 2025.

Garry and Davin are both members of the Marshall Goldsmith 100 coaches, which recognize the top coaches in the world, and came toget