What does soccer, soda, and software have in common? According to Jim York—everything. In this episode, he and Brian Milner break down what great teamwork really means, why shared goals matter more than job titles, and how understanding your team’s unique contribution can unlock better flow and results.

Overview

In this episode of the Agile Mentors Podcast, Brian Milner sits down with veteran Agile coach and trainer Jim York for a deep dive into what makes real teamwork tick. They unpack what separates a group of coworkers from a high-functioning team, explore the role of shared goals in driving motivation, and walk through value stream thinking using vivid analogies from sports and soda cans alike.

Whether you're part of a Scrum team or leading cross-functional initiatives, this episode will help you think differently about collaboration, flow, and how teams can work better together.

References and resources mentioned in the show:

Jim York
Jim's Blog
Jim's Video Library
Lean Thinking: Banish Waste and Create Wealth in Your Corporation by James Womack & Daniel Jones
Liftoff Vision: Launching Agile Teams and Projects by Diana Larsen & Ainsley Nies
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This episode’s presenters are:

Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work.

Jim York is a business owner helping teams discover how to delight their customers. He uses systems thinking, agile and lean to co-create resilient, learning teams. As a coach, he works with his clients to help them grow in directions that matter to them to achieve their goals. Jim is a Certified Agile Coach®️, holding both the Certified Enterprise Coach and Certified Team Coach credentials; Certified Scrum Trainer®️; Agile Fluency®️ facilitator; LeSS Practitioner. In 2007, Jim co-foundered FoxHedge Ltd with his wife, Melissa York.

Auto-generated Transcript:

Brian Milner (00:00)
Welcome in Agile Mentors. We're back here for another episode of the Agile Mentors Podcast. I'm with you as always, Brian Milner. And today I have the very distinguished gentleman, Mr. Jim York with us. Welcome in, Jim.

Jim York (00:12)
Well, thank you, Brian. Glad to be here.

Brian Milner (00:15)
Very excited to have Jim with us. We were just chatting before and Jim and I met years ago at a conference. We got introduced by a mutual friend, Mr. Kurt Peterson, who has been on the show. He came on a little bit earlier to talk about Kanban. And just for those people who aren't familiar with Jim, Jim is a co-founder of a company called Fox Hedge. And he has been an Agile coach, a Scrum trainer for quite a while now and I give him the title Luminary, kind of scrum luminary, thought leader, been around doing this for a while. I hope that doesn't sound insulting in any way, Jim, to call you that.

Jim York (00:55)
Nope, nope, just trying to shine my light and help others shine theirs. So that's what a coach does. So.

Brian Milner (01:00)
Awesome, Cool, well, we wanted to have Jim on because we had this topic that it's kind of a broad topic, but it's, I think, actually crucial to today's world. And that's just the broad topic of teamwork itself. So I'll start this way, Jim. I want to get your opinion. In today's world, with the changing kind of landscape with AI and everything else that we see that's kind of influencing how we work, has teamwork had its day? Is it time now for something new or is teamwork still the best way to build things?

Jim York (01:34)
Yeah, well, teams are universal. I think once you get more than one single individual and you get some task that requires more than what one person can do, it's inevitable. We've to work together. And so I don't see that going away. It might change a bit. But in many ways, think the things that we face today are, in many ways, things that we faced before. They might be showing up in a different way, but I think there's some universality. universality to teamwork. Brian Milner (02:03) Yeah, I agree. And so what do we mean by teamwork? Why don't we define that a little bit for everyone?

Jim York (02:09)
Yeah, I guess we have to step back and start looking at what's a team. If we talk about teamwork, there's this whole expression, teamwork makes the teamwork. So what's a team? And the classic definition of a team is it's a group of individuals working on a shared goal. And so it's kind of like built into the definition, we're working on a shared goal. So teamwork is that combined action.

Brian Milner (02:13)
Yeah. Yeah.

Jim York (02:32)
And so that's kind of the general concept. It's, you know, some of the parts, you know, is greater than the whole. And so it's taking that mix of experiences, knowledge, skills, and bringing them together and having that dynamic, that energy, and kind of focusing it in the same direction. You know, that's really what teamwork is about.

Brian Milner (02:55)
Yeah, it's good to clarify it, because I think the word team gets quite widely used in today's world. you'll hear people describe that, hey, that's my sales team. When you look at it and how they actually work together, there's not really a lot of teaming actually happening. It's just a group of individuals who have the same job and that. that format. I do think you're right. It's important to understand the difference between that kind of a team and what we're talking about here as a team.

Jim York (03:25)
Yeah, there are different kinds of teams and people in a sales team, even if they're not working with each other, the fact that they have a shared goal does create some sense of team. And there's different teamwork where everybody's providing kind of their unique thing. And then you have, I think like a team in a rowing, when you have like four people in a rowboat. they might have somebody who's steering the boat, you know, but they have the four people holding onto the oars and, you know, they're working at a similar cadence. You can say to a certain degree they're individuals. I don't know if they're fungible. I don't think they're necessarily fungible, but they're working together to accomplish that shared goal. know, the people in rowing, that's different from people on like a soccer team. You know, on a soccer team, you're... You got the whole pitch, you know, you're all over the place and the ball's moving around and there's this kind of coming together and going apart of various team members interacting at different places and at different times throughout the game. You're kind of acting dynamically to where the ball is and where the opponents are and where they are on the field. And so there's this creativity that occurs there that's kind of a different kind of creativity than you might see in a rowing type of competition.

Brian Milner (04:18)
Yeah.

Jim York (04:42)
But yeah, I think there are different kinds of teams, but I think that universal theme of being a group of individuals that are having that shared goal, I think that's the thing that's in common. It's not the nature of the work that some people might call agile versus predictive or planned work. mean, the concept of a team is more universal thing.

Brian Milner (04:43)
Yeah. Yeah. I like the example of kind of the crew, right? Of rowing and stuff. I think that's a good picture because you're right. I mean, it's very subtle, but there's a lot of combined movement. And if one person is off a little bit, it really affects how others are working. I've used the example sometimes in my classes as a contrast to think about like a golf team. You know, like the idea that you have the group of people who, again, I say this in classes. So anyone listening to this who's a golf expert, it really loves golf. Please, email in and tell me if I'm wrong about this. But this is what I say in my classes. You know, if you're on a golf team, it's a group of individuals who are each shooting their own 18 holes. But then at the end of the round, you just total up the score. And if you have the lowest lower score than another team, then you win, right? But it's, When I'm shooting my 18 holes, I'm not necessarily aware of what everyone else on my team has done or what they're doing at the same time. We don't play off each other, right? I don't take the first shot and then they take the second shot. It's all on me to do my best. And then hopefully everyone else has done their best and we just kind of see how it works out at the very last second. Yeah.

Jim York (06:17)
Yeah, so teams are different. know, teams are definitely different. And I think it's that idea of the shared goal that is the thing that kind of the glue that holds the team together and that shared goal that can be at various levels. I mean, it can be at this grand big picture level. You know, sometimes what's referred to as a product vision, it can be at a more discrete team level. Sometimes that's referred to as, you know, our our unique contribution to the product division. So that would be like our team mission. And then there's maybe, you know, a specific task. And so, you know, we might be working on a specific, very small, discrete task. And, you know, there's a potentially a group of people working on that thing. And, and, and those people have that shared goal of moving that task, you know, through a process to a completion state. And so there's, there's some variability here in the different kind of levels and Hopefully, there's some alignment between those different levels when you're talking about a team.

Brian Milner (07:14)
All right, so there's some different kinds of teams and it kind of is wide ranging in how we would describe it. There's different configurations, but we have a single purpose. We're working together towards a single purpose. That's kind of our unifying factor there. So then what makes teams work? What's the glue other than our purpose? How do we actually... Combine efforts, how do we play off each other's strengths? How does that happen?

Jim York (07:47)
Yeah, well, it depends, right? I mean, that's the classic consultant's answer. It depends. How do we play off of each other? If you're in an environment where you've got a known solution to a known problem and you're just executing steps in a plan, those dynamics are pretty well understood. People in that process can be trained to do different types of activities. They can gain experience in that.

Brian Milner (07:50)
Yeah.

Jim York (08:08)
That's a fairly predictable kind of process, but then there are others where it's emergent. And so we have to kind of figure it out on the fly as we go. And even those environments where it seems that we've got a pre-existing solution, there is a very clear variable there, and that's people. People show up different every day. I might have had a poor night's sleep, and people might think, well, Jim's normally fairly easy to work with, but wow, today he's... got a short temper or whatever it might be. And so we have to of figure out on the fly how we adapt to those variables. anything that has to do with people, you're going to have some variability. think stepping back, Brian, I think one of the things that is important to kind of understand or get a sense of what part of the system that we want to understand when we're talking about a team and they are dynamics, they actually are fitting within some sort of product ecosystem. And so where are the boundaries of what we mean by our shared purpose, our shared vision within that ecosystem? There's a classic book called Lean Thinking by James and Womack. And there's a really interesting example, simple diagram in the book of a value stream. And it's a value stream of a cola can. And it's kind of fascinating. You kind of see this very simple value stream in there and it starts with aluminum being, well, not the aluminum, but the bauxite actually being mined. And it goes through a reduction mill and then to a smelter. And then it goes through some hot rolling and cold rolling process. And so finally you get basically rolls of sheet aluminum that go to a can maker and the can maker is cutting the cans that are then formed into the cola can. You know, and that can maker is actually the middle of the value stream because all the things I've described so far are upstream. Downstream of the can maker, once they've made the cans, the cans go to a can warehouse somewhere and they sit there until a bottler says, hey, we need some cans because somebody's ordered some cola. And so, you know, the cans make their journey to the bottler and they get filled and then they get...

Brian Milner (10:01)
Hmm.

Jim York (10:17)
go to a bottling warehouse and of course there's transportation, there's trucks carrying these empty cans from the can maker to the bottler and then the filled cans from the bottler to the bottler warehouse and then ultimately they go to some wholesale operation and then to a retail store and then you and I perhaps will go into the store and buy a six pack of cola and we go home and we drink the cola. And so you see this very simple kind of journey, this little value stream. from the perspective of the can maker. And so, first time I encountered that value stream, I'm sitting there looking at the can maker and I'm asking myself the classic question that I ask my clients. One of the first questions I ask is, who's your customer? And so for the can maker, it can be very easy to look at that and go, well, it's the bottler because the bottler is the one who places the orders for the cans. So clearly the customer for the can maker is the bottler. Of course from a lean perspective we look further down the stream We were looking at the end of the stream to see you know, what's what's it all for? What's it all for? And if you look at the diagram you get to you know finally to the end of the stream and there's the home where the person's potentially sitting on their couch and enjoying you know that that cola and so you know if you think about all the different steps along the value stream from the mining to the to the smelting to the bottler and

Brian Milner (11:17)
Ha Yeah.

Jim York (11:38)
the can maker themselves, the retail store that's selling the cola. The thing that you would ask them that would be the glue that would hold them together for this would be what Diana Larsson and Ainsley Nees call in their lift off book, the product vision. And so the product vision is really kind of what's it all for? And the cool thing about a product vision is it's very concise, it's very succinct and everybody can hold it in their heads very easily because of that. It's typically one sentence. And so I'm going to speculate this because I'm not a, I'm not part of this value stream where Cola makes its journey to people in their homes. But I'm guessing the product vision for all of these various people along the value stream boils down to something along the lines of our customers enjoy a convenient, refreshing beverage. And so the cool thing about that simple statement is that

Brian Milner (12:23)
Mm-hmm.

Jim York (12:28)
If you were to go to the mine and ask a miner and say, some of this bauxite that you're mining, in the context of this soda, what's it all for? Now, they're probably mining bauxite for a variety of different customers and a variety of different products. But in the context of this particular value stream, they could look down to the end of the stream and say, it's all about that person sitting on their couch at the end of a long day who simply wants to have a convenient, refreshing beverage. And so that's what you know, this particular product vision is. And so that kind of calls into view a couple of things. One is context is important. So when we're talking about the product, we have to be very specific about what it is that we mean, who is that customer at the end of the stream, and what is the experience that we want them to have. And so this product vision is, as I said, very simple. our customers experience a convenient, refreshing beverage. Now, that makes it simple in terms of this particular value stream, but it also makes us aware that it's very complex for the miners because they've got to deal with competing interests from a whole lot of different customers. And so if they've got limited capacity, they may be trying to figure out, which customer do we satisfy? And so the usefulness of the product vision is being able to go to that mining company and say, do you find value in, do you want to support this activity of creating this experience for this customer with convenient refreshing beverage? And if they buy into that, if they agree with that, that's your leverage, that's your argument. why you should deliver against this value stream versus some other value stream. Now, you don't always win that argument, which is really what life is about, is we're always dealing with trade-offs and we're dealing with different options or opportunities. And so I think that's one aspect of this. But when we talk about the team in the context of a product vision, The team is huge. The team is absolutely huge because it's not just a can maker and the can maker team. It's also the bottler and the bottler team. It's maybe the truckers union that's providing transportation between these different things. the retail store. It's the retail warehouse. All of them potentially have their own concept of team. And in order to create value, it's not just what you do and provide to your next partner on the value stream. You have to really pay attention to the entire value stream because ultimately anything that doesn't come together in the right way at the right in the right place right time It puts it all at risk It puts it all at risk. So I think it's important that we kind of understand the product vision this highest level glue that holds us together and then at a more discrete level look at your team, for example the can maker and What is their unique contribution? In Liftoff, Diana Larsson and Ainsley Niece call this the team mission. And so what is the team's unique contribution to the product vision? And so for the can maker, it's also fairly simple. It's like, we make the cans. And they could flavor that a bit with, they use the latest technology and they use environment. sensitive manufacturing processes, know, they source things using sustainable, you know, approaches and the like. at the team mission level, we're getting a little bit more discreet in terms of what it is that that team is contributing to the greater whole. So think part of this is just kind of stepping back and thinking about what it means to be a team.

Brian Milner (16:12)
Hmm.

Jim York (16:24)
You know, are we talking about we're a team that's the collection of all of these things? At times that might be a useful way of thinking about it. At other times we need to kind put our heads down and focus on what our unique contribution is and make sure that we're doing the appropriate job there.

Brian Milner (16:24)
Hmm. Yeah, this is fascinating because so what I'm hearing is that really we have to expand our thinking a little bit about teams because teaming teams are, know, in one sense, the small group that you're working with on a on a regular basis, but it's there's a larger team concept as well of the entire value stream from end to end. All the people who are contributing, they all are are working towards that ultimate goal of, in your example, someone having a refreshing beverage at the end of their long, day at work? And how often do we actually realize that or look at that? Are the miners really even aware of the fact that they're contributing to that sort of a larger team goal? I think that's a great question.

Jim York (17:21)
Yeah, that's an excellent point. And what are the implications of either that awareness or lack of awareness? And I think this kind of comes to play when we think about what motivates teams. If all I know is that I'm mining bauxite, that might work for some folks. That's enough motivation. Sometimes people say my paycheck is enough motivation.

Brian Milner (17:44)
Ha ha.

Jim York (17:45)
But if you really understand what it's all about, that maybe ties into a bit of self-worth, that I'm a contributing member of society. It could also help you make the right decisions and perform the right actions if you know ultimately what this is gonna lead to. And sometimes that's a calculation that's done in terms of the quality. of the work that you're doing or the output that you're creating. For certain applications, the quality might have certain characteristics where the quality has turned up very, very high in some areas or maybe it's lower in other areas because it's good enough. And if you overbuild quality, you might be introducing some waste because it's not. It's not necessary for the job at hand. In other places, if you deliver below quality, you introduce some risk that the product is not going to be, or the ultimate customer experience is not going to be what it is. I don't know about you, but I've occasionally gotten one of these plastic soda bottles where they've made the plastic so thin for the soda bottle that the liquid is actually needed inside the bottle to maintain the structural integrity of the bottle.

Brian Milner (18:54)
Yeah.

Jim York (18:54)
And if I were that customer sitting on the couch at the end of a long hot day, let's imagine it's a white cloth couch and I'm drinking orange soda and I reach over to pick up the soda and my hand, you know, grasping around the soda bottle, all of sudden the soda bottle just collapses in my hand and orange soda goes all over me and the couch and everything else. mean, that's, you know, there's some quality characteristics, some specifications around that.

Brian Milner (19:02)
Ha ha ha.

Jim York (19:18)
container that that plastic container that has to integrate well into the rest of the process. It has to work with the bottler and it has to work with the consumer when they're actually using it. So it's understanding the whole can certainly help teams feel a sense of purpose and also can guide that decision making in those actions around it.

Brian Milner (19:30)
Yeah. Yeah, I think that's an important thing to keep in mind and remember because, you you mentioned, you know, some people would say paycheck is a motivator. And I, you know, I, I kind of subscribe to the Dan Pink kind of motivation philosophy that, know, that, can only do it so far that it is a motivator, but it is a motivator only to a certain point. Beyond that point, we need more. We need more to motivate what we're going to do. Cause you know, there's a million things out there that can give me a paycheck. I could work in a lot of different places, but I've chosen to do what I do for a reason. There's something that fulfills me from doing that, or I prefer it in some way to what my other options might be. I know I've heard people say this in classes before, the idea of how do you have a vision for somebody who builds clothes hangers? We have this talk about vision, this grand design. Big purpose. Well, how do you do that for someone who has clothes hangers? You know, like I get that, you know, there's not everything, every product in the world has, you know, a save the world kind of vision, right? But I think you can, in your example of kind of the mining thing, I think is a good example of this because you can connect it to that ultimate value. And when you connect to that ultimate value, it doesn't that motivate people more to think, hey, I'm helping someone who's had a hard day. I know what that's like. Have a hard day, sit down on your couch and you just want to relax a little bit. Yeah, I want to help that person. Like that, is something that that'll gets me out of bed, you know?

Jim York (21:06)
Mm-hmm. Yeah, and I think that does require you to think beyond what we often think of as being the team. Because to make it all come together and result in that ultimate product vision, that, you know, the person having the convenient refreshing beverage, in my example, you know, all of those different parts have to come together. And any one of them, if it doesn't happen, you know, that we don't have that value that's realized at the end of the value stream. And so having that connection to what it's really ultimately about is critically important. And understanding where you fit into that and what your value add work is, I think is critically important. And so we talked about like at high level product vision, we talked about this unique contribution of your team like the can maker, and so our team mission, we make the cans. And then we get to the practicalities of the task that's in flight, the work that we're doing right now. And I think that's a critical piece of this puzzle. What is it that's the thing that's being acted upon right now? The work in process or the work in flight. And depending on what the nature of that is, I think that drives a lot of... decisions and one of them is around, you know, who do we need? So who are the actual people, you know, that have the right skills, knowledge, experience in order to do that work? And also it informs our process and so, know, again, that process could be something where it's a known process and we're just, you know, turning the crank or it might be something where we're having to figure it out on the fly. Regardless of the nature of the work, there's going to be a workflow. When we're trying to get something done, the work is going to be flowing through some sort of process. And it's that flow that really intrigues me. we want to look at the flow, especially if speed matters. And why would speed matter? Sometimes speed matters because customers want what we are building yesterday. So they want it as soon as possible. So time to value is often what's considered there. If we're something new that hasn't existed before, sometimes we're also building quickly so we can get it in front of someone to get their reaction to see whether it's fit for purpose. So we might think of that as being time to feedback. But the flow itself is there's the workflow. And so work, the nature of it is a piece of work is something that maybe an individual can go work on. Other times there's a piece of work that requires more than one person to work on. So there's an element of collaboration with that. Even when it's an individual that can work on a piece of work, usually they've received something from somebody that allows them to start that piece of work. And when they're done with that piece of work, they're passing what they've done along to somebody else and that other person is picking up. So even if... there's an ability to work on a discrete task by yourself, there's still an interaction often on the front end of that and the back end of that. So work is still flowing and we have to figure out how to collaborate in such a way that the work that is not being held up in some queue somewhere where we're getting some bottlenecks and that they're constraints. so figuring out how do you enable the work to flow and how do you enable the people to flow? Years ago, I had an opportunity to coach soccer and on my team, I taught them, in addition to like skills, I taught them three concepts. And so the first one was, everybody on the team should know where the ball is. And so it seems pretty obvious, you should know where the ball is. But if you look at this from a team building software perspective, does everybody know where the ball is? You know, what is the work that's in flight and what's the current state of that? I mean, we use information radiators to try to help people understand where the ball is, but often I don't think we use them as effectively as we might. So I'm always challenging teams to figure out, you know, how do you use your communication systems, your information radiators to enable everyone in your ecosystem to understand, you know, what's the work in flight and what is its current state? And why do you need to know that?

Brian Milner (24:55)
Hmm. Yeah.

Jim York (25:24)
Well, if you know where the ball is, you can get a sense of what are the things that are in the way of that ball moving forward. So my second rule for the team was know where your obstacles are. And so in a soccer game, you're seeing your opponents. And so you might have a great plan on how you're going to advance the ball from where it is currently down the field towards the goal. But little problem with that. You've got people on the other team trying to keep you from getting there. So you're having to react real time in the moment to those obstacles. And so in addition to everybody on the team knowing where the ball is, everyone on the team needs to know where the obstacles are. And so when you have that information, and again, for a team building software, this is the kind of thing that should be readily available in some sort of information radiator, real time ability to see where the ball is and to see what's in the way. Why is that important? Well, if you know where the ball is and you know where the obstacles are, you can position yourself as a team member to be what I called the help. And so by the help, that's the one or two people on your soccer team that if you're the one with the ball, you know you can pass to them easily. You know, that they are constantly moving around and positioning themselves to be in the place where it's possible for you to get the ball to them. So who are those two people? Well, it changes depending on where the ball is. And so what the team has to do is kind of get a mental mob.

Brian Milner (26:41)
Ha ha.

Jim York (26:47)
in their heads of the actual position of people on the field and get a sense of if the ball's here and the obstacles are here, then I should put myself here. Now, it isn't for all the team members to position themselves to be the help because that would be crazy. Just as we see on Agile teams, when somebody picks up a task, the whole team typically doesn't swarm on that task. It would be too many people on the task.

Brian Milner (27:06)
haha

Jim York (27:16)
So who shows up to work the task? The right number of people with the right skills and knowledge. So how do they know to come? It's because the work is made visible. And so they come because they see that they're needed. How fast do they come? Ideally, they're there instantly. Now, why might they not be there instantly? Because they might be working on some other tasks. And so if this were to happen in soccer game, you would see the other opponent, you know, they would be... basically scoring goals against you right and left because when you try to pass the ball, you wouldn't have somebody there to receive the ball. So knowing where your help is, if you've got the ball and passing it to that person helps you continue the flow down towards the goal. So if you're not the person who has the ball and you're not one of those two people that are the help currently, What you're doing as another team member is you are. orienting yourself on the field so that you will be the help when it's needed. And so there's this constant movement of people down the field. And where this really brings it home, I'll use this example, and I'm coaching agile teams, is they'll talk about how all their work and stuff, and I'll use the example of the soccer game and the one ball, and they say, now let's imagine you put two balls in flight.

Brian Milner (28:16)
Hmm, that makes sense, yeah.

Jim York (28:36)
Can you optimally move those balls down the field towards your opponent's goal? And typically, there is a limit, right? How many balls can you put on the field? Two, three, 15? It's like, yeah, it really drives home the point of limiting the work in process. the teamwork is made more effective and efficient if we have some sense of where the work is, what is the nature of it so that people can come and go, I call this people flow. so we're looking at things like the, well, out of...

Brian Milner (29:05)
Yeah.

Jim York (29:09)
out of the concept of open space, the law of mobility. It's like within our organizations, within our teams, can we have people flow to where the work is needed and also have people flow away from the work when they're not needed? And so enabling that autonomy of the individual to be able to go where they need to go in order to optimize the flow is a...

Brian Milner (29:13)
Yeah, yeah.

Jim York (29:34)
is a key organizational design problem.

Brian Milner (29:37)
Yeah, yeah, this is fascinating stuff. mean, I love the analogy with the soccer teams and that I mean, I, that makes sense to me. I love kind of where you're going with this. If people are hearing this and thinking, well, I like to hear more about this stuff. We're going to put links in our show notes back to Jim's site on this because he's got a lot of blog posts. They're kind of around the same theme on this. And we'll link to those specific blog posts for you so that you can find them. But Jim, I want to be respectful of your time and our listeners' time. So thank you so much for taking your time out to share this with us.

Jim York (30:08)
Well, I've been very pleased to join you, Brian. Thank you for the opportunity.

Brian Milner (30:13)
Absolutely.

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