Writers, Ink: Your backstage pass to the world's most prolific authors

The benefits of reverse outlining with bestselling author D.J. Williams.

14 snips
Feb 18, 2025
D.J. Williams, a bestselling author known for his mystery, suspense, and YA fantasy novels, shares fascinating insights from his creative journey. He discusses the art of reverse outlining, a technique that helps enhance character development and polish synopses, making stories more cohesive. Williams reflects on the writing process behind his latest series, Beacon Hill, and highlights the challenges of adapting to the changing landscape of book marketing. His unique global experiences add depth to his storytelling, making for an engaging discussion.
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INSIGHT

Declining BookBub Effectiveness

  • BookBub's effectiveness seems to be declining.
  • The other hosts share similar experiences and observations.
ANECDOTE

BookBub Experiment

  • J.D. Barker recently ran a BookBub promotion that cost $1600.
  • The promotion didn't break even, selling fewer than the 2667 copies needed.
ADVICE

Free BookBub for Series

  • Consider using free BookBub promotions for series, especially longer ones.
  • Free promotions can entice readers to try the first book with less commitment.
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