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Quick takeaways
- Marketers are investing in metaverse, AR, and VR technologies to capture consumer interest.
- TikTok's rapid growth highlights the importance of adapting to evolving consumer preferences in social media.
Deep dives
Powerful Insights from Sprout Social's Annual Index
Sprout Social's annual index survey revealed key insights into consumer behavior regarding social media platforms. The survey, conducted with over two thousand customers, highlighted the importance of continual platform usage alongside the adoption of new technologies. Notably, the rise of metaverse, AR, and VR technologies has captured significant interest and investment from marketers, demonstrating a shift in trends comparable to early internet adoption.
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