The Rise of Under Consumption Trend

A new trend on TikTok focuses on under consumption, where users showcase their everyday, well-used items instead of curated, aesthetic possessions. This trend responds to the overconsumption promoted by social media influencers, highlighting the normalcy of life with items that may appear worn or mundane. Common examples include old sneakers, basic shower products, and minimalistic skincare routines, which reflect the reality for many people struggling with economic pressures. This shift towards celebrating simplicity could potentially encourage discussions around sustainability and economic justice, making it a positive movement in the digital culture landscape.