CMO School Inside Lori Harder’s Marketing Strategy: Why She Hired a Fractional CMO
What does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner?
In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the podcast Earn Your Happy, and founder of multiple 7-figure brands - for a candid conversation about what high-growth founders need from their marketing leadership.
We’re breaking down what made Lori decide to bring in strategic marketing support, how to build trust (and what breaks it), and what marketers need to understand if they want to work with founders like Lori.
What we covered:
- How Lori and Chris have structured their marketing team across multiple brands
- What Lori found most valuable when it comes to working with a Fractional CMO
- How to build trust with visionary founders (and what quickie breaks it)
- What we did to launch her new mastermind recently
- What Lori’s learned from the best (and worst) hires she’s made
Whether you're currently working with personal brands or want to step into higher-level strategic roles, this episode will give you a peek behind the scense of what it really looks like.
Ready to take the next step?
If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.
🎓 Learn More → https://www.thecmooffice.com/fractional-cmo-school