Urgent Futures with Jesse Damiani

Emily Segal: Trend Forecasting, 'Normcore' Ten Years Later, & Not Being Scared of AI (Yet) | Urgent Futures Ep. 11

Jun 13, 2024
Emily Segal, a writer and trend forecaster, discusses popularizing 'normcore', blending trend reports with AI, and leveraging NFTs for book funding. She explores trend forecasting, luxury, fashion, and technology intersections, evolution of 'normcore' trend, auto fiction writing process, Deluge publisher merging NFTs with traditional approaches, AI impact on writing creativity, and trend forecasting evolution.
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ANECDOTE

Normcore Origins

  • Emily Segal, writer and strategist, co-founded K-HOLE and Nemesis.
  • K-HOLE popularized "normcore", which New York Magazine linked to 90s fashion.
INSIGHT

Normcore Concept

  • Normcore aimed to create a slippery, multiple identity adaptable to various contexts.
  • It challenged the idea of niche identity as the ultimate form of coolness.
ANECDOTE

Normcore Virality

  • "Normcore" combined "norm" and "core", resonating due to its inherent tension.
  • The term's virality stemmed from a New York Magazine article misinterpreting its meaning.
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