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The Sleep Number Smart Bed offers customizable options tailored to individual preferences, making it ideal for couples with differing sleep needs. It allows one partner to enjoy a firm mattress while the other can opt for a softer feel, addressing the common issue of mismatched sleep preferences. Additionally, the bed helps regulate temperature, catering to those who prefer a cooler environment versus those who enjoy warmth while sleeping. This adaptability has earned the product high customer satisfaction ratings from J.D. Power, particularly for in-store mattress purchases.