Sake On Air
A Sake of Your Own: Contract Brewing Sake
Mar 22, 2024
Justin Potts, Chris Hughes, and Sebastien Lemoine discuss the trend of contract brewing sake, including benefits for established breweries and entrepreneurs. They explore partnership sakes, private brand sake, and OEM sake, offering insight into the world of sake collaborations. Tune in for more on sake education experiences and kampai!
54:00
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Quick takeaways
- Contract brewing of sake allows startups to test concepts before investing in production facilities.
- Private label sake collaborations with celebrities and unique partnerships boost market visibility and consumer experiences.
Deep dives
Growing Trend of Contract Manufacturing of Sake
Contract manufacturing of sake has become increasingly common, allowing various entities to create private labels and collaborate with breweries, both in Japan and abroad. This trend mirrors similar practices in other beverage industries where individuals and organizations can develop unique labels and collaborations, expanding opportunities beyond large corporations. The history of contract brewing in Japan is explored, highlighting different variations like OEM, private brand sake, white label, bespoke made-to-order sake, and collaborations. This trend opens up avenues for diverse partnerships and product offerings, showcasing a growing market for custom sake products.
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