Starter Story I Hacked Reddit To Build A $1M Business | Starter Story
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Oct 28, 2025 Discover the intriguing journey of transforming Reddit into a $1M business. Learn why attention is the key asset for success and how to navigate the pitfalls of perfection before launch. Dive into strategies for customer outreach, including unique insights on subreddit engagement and capturing emails to build a loyal audience. Reflect on the risks of platform dependence and explore the universal challenge of getting noticed in the crowded marketplace. Plus, uncover algorithm hacks that can lead to business growth.
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From Perfect Launch To Zero Users
- Pat Walls built Starter Story while frustrated at a six-figure job and obsessively perfected the product before launch.
- He launched, got zero users, then pivoted to actively chasing attention to find customers.
Attention Is The Primary Growth Lever
- Attention is the single lever successful startups used to grow rapidly with free channels like Reddit and YouTube.
- Capturing eyeballs first makes it far easier to convert them into users and revenue later.
Hacking Reddit By Posting Content In-Platform
- Pat posted full content directly on Reddit instead of linking out, which avoided moderator removal and drove huge traffic.
- The post hit the front page, generating thousands of visitors and intense engagement overnight.