Branding From the Inside Out w/ Ari Weinzweig

In this episode, Jaci and Michael Russo sit down with Ari Weinzweig, co-founder of the iconic Zingerman’s Community of Businesses, to explore how culture, values, and vision shape brands from the inside out.

From dishwashing to deli ownership to thought leadership, Ari shares his unorthodox journey into entrepreneurship—including lessons in humility, the importance of visioning, and why leadership isn’t about hierarchy.

You’ll hear:

• Why every “small” detail—like the salt level in soup—impacts your brand experience
• How writing a personal and professional vision can change your business trajectory
• The difference between managing for success vs. managing for headlines
• How Ari’s belief in anarchism has helped him build empowered teams and authentic company culture
• Why staying rooted in your values can be the most strategic branding move of all

Whether you run a growing brand or lead a small team, Ari’s perspective on intentional business, service, and leadership will leave you inspired to rethink what real branding looks like.