432 – How Dave Grey is fixing WordPress admin pain points with smart utility plugins

In this episode, Nathan Wrigley chats with Dave Gray about his journey transitioning from a corporate career to running his own WordPress focused business. Dave discusses his decision to create utility plugins like Administrator Toolkit and Nag Me Not, aimed at helping freelancers and site maintainers manage client sites more effectively. He also talks about his other projects like Launch That Website, demonstrating his focus on small, purposeful tools rather than all in one solutions. The conversation covers the challenges of deciding which features to add, building a product ecosystem, and balancing work-life as an entrepreneur. If you’re managing client sites, building WordPress plugins, or looking for ways to make your WordPress admin life simpler and more secure, this episode is for you.