The Brave Technologist P&G Beauty: Experimenting w Virtual Gaming and Shifting to Privacy as a Mandate
In this episode we also discuss:
- P&G’s responsible beauty initiative and how they’re building an inclusive brand and collection of products
- Earning consent from consumers through active participation in data collection
- Why personalization will play a big role in how brands and advertisers will be able to reach consumers in the future
- How to leverage first party data to better understand consumers
Brave Pick: This week’s Brave Pick of the Week is Herotainment. Check out their website here.
Guest Bio:
Sergio DosSantos is the Director of Technology and Digital Transformation at Procter & Gamble Beauty. Sergio was born and raised in Venezuela where he graduated as an Electrical Engineer and first joined the team at P&G. Shortly after Sergio moved abroad into different international assignments in Western Europe and is currently located in Geneva, Switzerland at the European Headquarter for P&G.
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About this Show:
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
Music by: Ari Dvorin
Hosted by: Donny Dvorin