Joining us on the Local Marketing Lab is the “godfather of restaurant marketing” and expert, Rev Ciancio — founder of Handcraft Burgers and Brews, Head of Revenue Marketing at Branded Hospitality Ventures, and founder of Yeah! Management. In this episode, Rev shares his innovative local marketing strategies to help drive ROI by focusing on the customer experience.

Rev shares examples around 5 local marketing tips to drive growth for your business to thrive, including:

• Optimizing your online presence
• Capturing customer emails
• Crafting targeted promotions
• Building customer personas
• Creating consistent valuable content