#302: Paris 2024, Content Creator | Stella Barry

Nov 10, 2024

01:11:04

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Episode notes

Meet Stella Barry, a Social Media Producer for both the Australian Open and the Paris 2024 Olympics. Stella’s work involves creating engaging social media content, where at the Paris 2024 Olympics, she managed influencer partnerships and creatively leveraged trends to engage younger audiences.

With previous experience working at IMG Academy and Nebraska University, Stella’s social media expertise was honed through hands-on roles where she developed content and learned video production, storytelling, and athlete engagement. Her experiences, including working with major global sporting events, provided her with unique insights into the world of digital content in sports.

If you're struggling to break into the sports industry, Stella’s journey offers valuable advice on the power of networking, resilience in the face of rejection, and the importance of gaining diverse experiences. Discover how Stella overcame rejection and used her background in tennis to build a successful career in social media. This interview is perfect for anyone looking to avoid the frustrations of job rejections and gain insights on how to succeed in sports media.

We cover:

(08:34) - Introduction to Stella Barry and her background

(14:02) - Stella’s journey to working with Paris 2024

(20:14) - Challenges of moving to Paris and working in sports media

(27:35) - Insights from working with global sports teams and organisations

(34:46) - Dealing with language barriers in international roles

(41:12) - Strategic approaches in content creation for major sports events

(48:19) - Stella’s experience working as a TikTok host

(55:43) - Managing partnerships and collaborations

(01:01:29) - Highlights from interacting with athletes at the Olympics

(01:08:10) - Future goals and the impact of Olympic experience

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