Media Monday: Kamala’s Final Push & An NFL Media Beef
Oct 21, 2024
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Kamala Harris is ramping up her media strategy as the election draws near, highlighting the critical role of outreach in political campaigns. The podcast also delves into the NFL's bold decision to simulcast Monday Night Football on ESPN and ABC, exploring its implications for broadcasting relationships and viewer engagement. With ratings at stake, the shift spotlights challenges in the sports media landscape, including evolving viewer habits and the influence of alternative broadcasts like the Manning cast.
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Quick takeaways
Kamala Harris's multi-platform media strategy aims to engage reluctant voter demographics to enhance her electoral support before the election.
The NFL’s simulcasting of Monday Night Football on multiple platforms illustrates its strategy to boost viewership amid declining ratings and evolving media dynamics.
Deep dives
Kamala Harris's Media Strategy
Kamala Harris's recent media blitz aims to expand her voter base ahead of the upcoming election. By appearing on a variety of platforms, from traditional news outlets to niche podcasts, she seeks to engage demographics that previously showed reluctance in her support. This approach targets groups such as Black male voters and younger constituents, who have not been as supportive as they were for Biden. The effectiveness of this strategy remains uncertain, as it is unclear whether intensified media exposure can significantly sway undecided voters or ensure turnout among key demographics.
NFL's Strategic Moves and Media Relations
The NFL's decision to simulcast Monday Night Football on both ESPN and ABC reflects a strategic move to boost viewership amid declining ratings. This move has upset traditional broadcast networks, as they feel their exclusive deals have been undermined, potentially cutting into their viewer numbers. By utilizing both cable and broadcast platforms, the NFL aims to increase its reach and revenue, especially as the industry faces challenges like cord-cutting. This situation underscores the NFL's dominant position in the media landscape, allowing it to dictate terms to its partners while prioritizing its own growth.
Challenges of Voter Engagement
Engaging undecided voters has become critical as the election approaches, especially for Kamala Harris's campaign. With early voting already underway, the focus shifts to mobilizing low-propensity voters who may not feel traditional political messaging resonates with them. Experts suggest that success will depend on effective ground game strategies designed to enhance turnout among key demographics, particularly among white working-class women and young men. The conversations around media appearances indicate that while visibility is essential, tangible voter mobilization efforts will ultimately dictate electoral outcomes.
Jon Kelly joins Peter to scrutinize Kamala’s end-stage, multi-platform media strategy. Then the duo tackles the NFL’s bold move to simulcast Monday Night Football on both ESPN and ABC, and what it signals for the league’s relationship with its broadcasting partners.