Scale Your SaaS 167: How to Generate SaaS Leads Using A Webinar - with Kris Sharma
EPISODE SUMMARY
Webinars are perhaps one of the most underutilized resources for SaaS leaders. Educating your prospects about your product or service and showing them precisely what they need in real-time can lead them into your funnel, eventually closing them.
In this episode, WebinarGrowth founder Kris Sharma talks about how webinars can help SaaS companies get a bunch of leads and close them as soon as possible with SaaS-Story in the Making host, Matt Wolach.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: 167, How to Generate SaaS Leads Using a Webinar
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor.
Guest: Kris Sharma, Founder of WebinarGrow
TOP TIPS FROM THIS EPISODE
- SaaS in Action
- Press on the Pain Points
- Repurposing Goes a Long Way
- Get as Granular as Possible
EPISODE HIGHLIGHTS
- Holistic Marketing Works
- Be the Star of the Show
- Bridging the Gap Between Marketing and Sales
TOP QUOTES
Kris Sharma
[03:43]: "Nobody cares about your product... I want to care about solving my problem. So if you focus on those problems and those desired transformations, and then show how your software fits into that transformation, that's where the money is."
[05:56]: "If you have something, do it live, if you have the audience because you get that shot of connecting with them in real-time."
[08:48]: "The easiest copywriting hack in the world is to take what your customer is saying and just say it back to them."
Matt Wolach
[06:26]: "Not enough companies in SaaS understand how important that is and how easy it is to create a ton of content."
[11:40]: "That's genius to have multiple different things pointed at that webinars so that that can be kind of your hub to generating the lead getting people booked on the calls."
LEARN MORE
To learn more about Kris Sharma and WebinarGrow, visit https://www.webinargrow.com/,
You can also find Kris Sharma and WebinarGrow on LinkedIn at https://www.linkedin.com/in/krissharmawriting/ and https://www.linkedin.com/company/webinargrow.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: