Purpose, Storytelling, and the Future of Work: Michael Mendenhall on Leading Through Transformation

On this episode of All Business with Jeffrey Hayzlett, Jeffrey sits down with Michael Mendenhall, a marketing heavyweight who's shaped the brand narratives of some of the world’s most iconic companies, from Disney to HP to TriNet. Now leading both marketing and communications at TriNet, Michael brings a unique perspective on what it takes to drive growth, build trust, and stay true to your core in a market that moves faster than ever.

Jeffrey and Michael dig into the power of purpose-driven leadership, why great storytelling is becoming a lost art, and how small and mid-sized businesses can outpace the giants. Michael shares lessons from working with legendary leaders like Michael Eisner and Steve Jobs, the importance of staying anchored to your brand’s true identity, and why innovation often starts with knowing when not to chase the next shiny object.

They also tackle the rise of AI, not as a threat, but as a competitive advantage and how it’s transforming everything from HR to creative production. From culture to risk-taking to the future of content, this conversation is packed with insights for leaders who want to grow, adapt, and win.

A fast-paced, candid, and insightful conversation with one of the sharpest minds in marketing and business today.

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