In this episode, Austin Malleolo offers an inside look at the future of CrossFit, revealing key updates and strategies from CrossFit HQ. From new growth initiatives and brand protection to affiliate support and real estate partnerships, this episode dives deep into what’s next for the CrossFit community.

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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

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0:00 - Introduction

0:37 - Welcoming Austin Malleolo

3:12 - State of CrossFit Affiliates at the 2024 Games

3:43 - Discussing the Affiliate Price Increase

5:02 - CrossFit’s Strategy for Affiliate Support and Growth

5:26 - Protection of the CrossFit Brand and IP Theft

10:12 - Growth of the CrossFit Brand: SEO and Marketing Strategies

13:34 - Results from the New SEO Strategy: A 40% Increase in Leads

15:29 - Plans for Local Ad Support for Affiliates

18:06 - Marketing Toolkit and New Resources for Affiliates

22:00 - Real Estate Partnerships to Support Affiliates

27:01 - Improving Affiliate Communication and Engagement

29:03 - Rethinking the Affiliate Life Cycle and Role Designation

35:29 - Feedback on Affiliate Communication Strategies

40:14 - Austin Malleolo on Personal Fitness and Sustainable Training

42:02 - Advice for Coaches on Programming and Member Engagement

44:50 - Encouraging Gym Community Engagement and Retention Strategies

#5 - Wayne Mouland