Neal asks: Is beauty an independent force in nature, or is it merely a projection of human values?

Neal initiated a discussion on the intersection of evolutionary principles and human social phenomena, particularly in relation to organizations and art. He critiqued the dominant scientific perspective that views beauty as a byproduct of natural selection, proposing instead that beauty and design principles are independent evolutionary forces. Neal introduced a dual force model that includes a push away from vulnerability and a pull towards an instinct for quality and beauty, referencing eight principles of design to illustrate these concepts.