The PR Breakdown with Molly McPherson 31: A Crisis Case Study: Tony Robbins Responds to a Media Attack
It’s happened again.
A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the recent man in the spotlight: Tony Robbins.
This week on the Confident Communications Podcast, I’m dissecting the accusations against Tony Robbins and his response. What did he do right? Where did he (and others) miss the mark? What happens next?
There’s a 3-step process for responding to media attacks, and an ask that the accused needs to make. Unfortunately, not everyone follows this crisis management mainstay and it’s a recipe for reputational disaster.
Listen in as I review the timeline and where the missteps happened--and where you can do better should your reputation ever be on the line.
Mentioned In This Episode
Buzzfeed Tony Robbins accusations
Tony Robbins response via Medium
Episode 12: The Art of Messaging a Divorce
Tony Robbins thank you for your support [video]
Support from Robbins client [video]
Video footage of Robbins using racial slurs
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