Own Your Business Stop Believing These Myths About Luxury Clients
Jan 19, 2026
Are you tired of following the same old advice yet still missing out on luxury clients? This discussion uncovers the surprising truths about high-end bookings. Discover why luxury isn't just about high-cost weddings and how diverse looks define luxury clients. Learn to expand your referral sources beyond just planners and why influencers might not be your best bet. Plus, find out why a full calendar doesn't equate to success and how to realign your goals for steady growth.
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Myths, Not You, Are The Problem
- Many wedding pros do the “right” things and still stall because they believe industry myths.
- Sam Jacobson says those myths — not you — often block luxury bookings.
Swap Tactics For A Strategy
- Build a strategy rather than hoping tactics alone will break you into luxury.
- Sam Jacobson recommends learning from pros who already cracked the code and applying specific positioning and pricing changes.
Luxury Has Many Faces
- Luxury doesn't have a single aesthetic — it spans varied styles and looks.
- Katy Taylor Jacobson and Sam give examples showing wealthy clients often dress casually despite high spend.